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Finding a Wellness Coach: A Step-by-Step Guide
Key Takeaways
- Essential Tools: Professional directories (Noomii, Psychology Today) and credential verification sites (NBHWC, ICF).
- Core Steps:
- Define clear, measurable wellness goals.
- Research and verify coach credentials.
- Evaluate compatibility through initial consultations.
- Final Outcome: A secure, adaptable partnership with a professional who understands your unique lifestyle and behavioral health needs.
Understanding Credentials to Find a Wellness Coach
National Board Certification Standards
When starting to find a wellness coach, knowing how to spot credible credentials is key. The National Board for Health & Wellness Coaching (NBHWC) has set the gold standard for health and wellness coaching in the United States. This organization partners with the National Board of Medical Examiners—the same group that manages medical licensing exams—to ensure that coaching standards are both rigorous and trustworthy1.
National Board Certified Health and Wellness Coaches (NBC-HWC) have completed an NBHWC-approved training program, logged actual client coaching hours, and passed a comprehensive national exam. For readers who value confidentiality or need flexible, high-quality support, this credential shows a coach is dedicated to professionalism and ethical care.
Research shows that over 10,000 coaches now hold this credential, helping to build a reliable professional network for individuals seeking support with mental health, lifestyle changes, or ongoing recovery1.
Industry leaders find that NBHWC-approved training programs must deliver at least 66.7% of their core hours through live, interactive sessions. This helps ensure real engagement—something that can make a big difference for those needing a personal, adaptable approach to wellness1. Understanding these national standards will help readers compare credentials with confidence as they continue their search.
International Coaching Federation Tiers
The International Coaching Federation (ICF) is recognized worldwide for setting respected standards in coaching. When someone is looking to find a wellness coach, understanding the ICF’s credentialing system can make the process a lot easier. The ICF offers three main tiers, each representing a coach’s experience, training hours, and commitment to ethical guidelines:
- Associate Certified Coach (ACC): The entry-level credential, requiring foundational training and a set number of supervised coaching hours.
- Professional Certified Coach (PCC): Requires advanced skills, more extensive training, and a higher volume of logged coaching experience.
- Master Certified Coach (MCC): The highest level, demonstrating mastery in coaching skills and significant professional dedication.
This tiered approach helps clients identify which coaches have invested in their professional growth and are dedicated to ongoing learning2. Studies reveal that 85% of coaching clients say a coach’s credentials are important or very important to their satisfaction with the coaching relationship. This is especially true for those managing sensitive behavioral health concerns or seeking services that are adaptable and confidential2.
The ICF also enforces a code of ethics, which can help ensure that coaching relationships are built on trust and professionalism. For those seeking support that fits into a busy or private lifestyle, knowing these tiers makes it easier to match with a coach who meets high standards.
Step 1: Define Your Wellness Goals Clearly
Setting clear wellness goals transforms vague intentions into actionable steps. Without defined objectives, wellness journeys often lose momentum or drift off course. Identifying what wellness means personally provides the foundation for meaningful progress—whether that's managing anxiety, improving sleep quality, building healthier coping mechanisms, or addressing specific behavioral health concerns.
Start by examining current challenges and envisioning desired outcomes. Someone experiencing persistent stress might aim to develop daily mindfulness practices and reduce cortisol levels. Another person working through difficult emotions may focus on establishing consistent therapy sessions and journaling habits. These goals should reflect individual circumstances rather than generic wellness ideals that don't resonate personally.
Effective wellness goals follow the SMART framework: Specific, Measurable, Achievable, Relevant, and Time-bound. Instead of "I want to feel better," a SMART goal states:
"I will attend weekly therapy sessions and practice 10 minutes of meditation daily for the next three months to manage my anxiety symptoms."
This specificity creates accountability and provides clear markers for progress. Consider both short-term and long-term objectives:
- Short-term goals: Scheduling an initial consultation with a behavioral health professional or establishing a consistent sleep schedule within two weeks.
- Long-term goals: Developing sustainable stress management techniques or building a comprehensive support network over six months.
Writing goals down increases commitment and clarity. Document them in a journal, phone app, or shared platform with a healthcare provider. This written record serves as both motivation and a reference point for tracking progress. Review and adjust these goals regularly—wellness isn't static, and objectives may evolve as circumstances change and new insights emerge.
Remember that seeking support for behavioral health demonstrates strength and self-awareness. Clearly defined goals provide the foundation for meaningful progress and help communicate needs effectively to healthcare professionals who can offer guidance tailored to specific situations.
Step 2: Research to Find a Wellness Coach
Using Professional Directories Effectively
For anyone aiming to find a wellness coach who fits their personal needs, professional directories can be an excellent starting point. Sites like Noomii, Psychology Today, and CoachMeFree provide searchable databases where users can filter by specialty, location, coaching format (in-person or virtual), and areas of expertise6, 7, 10.
These platforms often include detailed profiles that outline a coach’s credentials, training background, client focus, and sometimes verified reviews. This approach can feel especially discreet and adaptable for those wanting to maintain privacy or manage behavioral health concerns around a busy lifestyle. Research shows that directories not only help streamline the selection process—they also create transparency by displaying qualifications up front7.
For those seeking ongoing support for substance use or mental health, directories may include coaches with backgrounds in recovery support or relevant certifications, making it easier to match with someone who truly understands complex needs. Using filters for specific credentials, such as NBHWC or ICF certification, can help identify coaches committed to ethical standards and evidence-based practice. When using these tools, it’s helpful to save profiles, jot down questions, and compare coaches’ specializations in a simple table to keep the process organized.
Verifying Credentials and Specializations
After you’ve created a shortlist of potential coaches, it’s crucial to verify both their credentials and their specializations. Since the wellness coaching field is not uniformly regulated, anyone can call themselves a coach. This makes it especially important to confirm that your candidates hold recognized credentials from organizations such as the National Board for Health & Wellness Coaching (NBHWC) or the International Coaching Federation (ICF)1, 2.
Both bodies require extensive training, real-world experience, and a commitment to ethical practice, which is invaluable for those seeking adaptable, discreet, and professional support. For individuals who want wellness coaching that feels truly tailored—such as ongoing support after treatment, recovery coaching, or help managing complex stressors—look for additional certifications that match your needs.
For example, recovery coaches may have credentials from the Connecticut Community for Addiction Recovery (CCAR)3, while those focused on eating disorders might be connected to organizations like the National Eating Disorders Association (NEDA)5. A helpful way to organize your research is to use a simple table like the one below:
| Coach Name | Main Credential | Specialization | Verified by |
|---|---|---|---|
| Example 1 | NBC-HWC | Recovery Support | Yes |
| Example 2 | ICF PCC | Stress Management | Yes |
| Example 3 | CCAR Recovery Coach | Substance Recovery | Yes |
Research shows that verifying a coach’s credentials and specializations is a key step when you want to find a wellness coach who will provide safe, ethical, and effective support1, 2. Once you’ve confirmed these details, you’ll be ready to evaluate compatibility in an initial consultation.
Insight Beyond Treatment
At Next Level Behavioral Health, we believe meaningful change starts with perspective, not just protocols.
That philosophy is directly led by Amanda Marino, whose voice in behavioral health extends beyond clinical settings into leadership, culture, and personal growth.
Through keynote speaking and live events, Amanda explores the deeper themes that show up in recovery, family systems, and life transitions: authenticity, resilience, accountability, and the courage to change. Her work invites audiences to move past labels and into honest conversations that create lasting impact.
Step 3: Evaluate Compatibility and Approach
Conducting Initial Consultation Sessions
Initial consultation sessions are a key opportunity to evaluate whether a coach’s approach aligns with your needs and values. During this conversation, most coaches will ask about your goals, preferences for communication, and any specific challenges you’d like to address. This is the time to share your desire for a concierge, adaptable experience—especially if ongoing support for recovery, mental health, or lifestyle change is important to you.
Many clients appreciate coaches who actively listen, ask thoughtful questions, and demonstrate respect for privacy. According to industry guidance, a strong coaching relationship is built on mutual trust and clear boundaries, making these first impressions critical for long-term success2. It’s helpful to prepare a list of questions in advance:
- What is your experience with clients who have similar backgrounds or needs?
- How do you approach goal-setting and accountability?
- How do you maintain confidentiality and data privacy?
Coaches with credentials from organizations like the International Coaching Federation or the National Board for Health & Wellness Coaching often follow established ethical guidelines and can explain their practices clearly1, 2. If you’re seeking to find a wellness coach who will adapt to your schedule and comfort level, pay attention to how flexible they are with meeting times and communication methods. Many coaches offer remote sessions for added discretion and convenience.
Red Flags to Watch During Selection
Choosing to find a wellness coach is a personal decision, so it’s important to be aware of red flags that might signal a poor fit or unqualified practitioner. One major concern is a coach who lacks recognized credentials, such as those from the National Board for Health & Wellness Coaching (NBHWC) or the International Coaching Federation (ICF). Since the coaching industry isn’t uniformly regulated, anyone can call themselves a coach, which makes proper credentialing essential for safety and quality1, 2.
Another warning sign is when a coach makes promises about guaranteed results—such as promising a specific timeline for recovery or personal transformation. Industry experts caution that these claims misrepresent how coaching works and undermine client agency2. Be wary of the following behaviors:
- High-pressure sales tactics: Urging you to sign up for expensive packages before you feel ready.
- Evasiveness regarding privacy: Unwillingness to discuss confidentiality practices or provide a written agreement.
- Overstepping boundaries: Attempting to diagnose or treat mental health conditions without a license.
Finally, a coach who is unwilling to discuss confidentiality practices, or seems evasive when asked about their approach, may not be able to provide the discreet, adaptable support you deserve. If you encounter any of these red flags, it’s a good idea to keep searching until you find a wellness coach who truly aligns with your needs.
Conclusion
Clearly defining wellness goals is the essential first step in any behavioral health journey. By establishing specific, meaningful objectives, you create a foundation that transforms abstract intentions into actionable direction. This clarity provides focus and purpose as you work toward improved well-being.
Remember that wellness is deeply personal. What works for one person may not resonate with another, and that's perfectly acceptable. Your goals should reflect your unique circumstances, preferences, and aspirations. Whether you're focusing on mental health support, stress management, or building healthier habits, specificity makes success measurable and attainable. Goal-setting is one critical component of wellness planning, providing the compass that guides your efforts.
As you work with your goals, be patient with yourself. Progress isn't always linear, and refinements along the way are natural. Well-crafted goals remain flexible enough to adapt as your needs evolve while keeping you anchored to your core objectives. If you're seeking support in developing or maintaining your wellness goals, professional guidance is available. Reaching out for help demonstrates strength and commitment to your well-being.
Frequently Asked Questions
Will my health insurance cover wellness coaching sessions?
Health insurance coverage for wellness coaching sessions varies widely and is still evolving. In 2024, the Centers for Medicare & Medicaid Services (CMS) temporarily added health and wellness coaching to its list of approved telehealth services8. This means some Medicare beneficiaries may be eligible for virtual wellness coaching sessions through 2027, but coverage details depend on the specific plan and the coach’s credentials. Most private insurance companies do not routinely cover wellness coaching, though some employer wellness programs may offer reimbursement or discounts. When seeking to find a wellness coach, it’s a good idea to ask both your insurer and the coach about current coverage options. If you need support and cost is a concern, explore community resources or professional directories for sliding-scale or grant-funded services.
How much should I expect to invest in wellness coaching services?
When exploring how much to invest in wellness coaching, readers will find that costs can vary depending on the coach’s credentials, location, and area of specialty. Most experienced wellness coaches charge between $100 and $200 per session, with some offering packages or sliding-scale options to make ongoing support more accessible7. For those seeking to find a wellness coach who is board certified or specializes in recovery or behavioral health, fees may reflect additional training and expertise. Industry leaders find that investing in credentialed support often leads to a higher quality, more adaptable coaching partnership. If cost is a concern, ask about group sessions or community resources that provide similar support. Remember, your well-being is a meaningful investment. If you need help affording services, consider reaching out to organizations like NEDA or CCAR for guidance53.
Can I work with a wellness coach remotely or does it need to be in-person?
Yes, you can absolutely work with a wellness coach remotely. Many individuals prefer virtual sessions because they offer privacy, flexibility, and the ability to connect with a coach who truly fits their needs—no matter where they live. The coaching industry has seen a sharp rise in remote and telehealth sessions, especially since 2020, and research shows that virtual coaching now accounts for about 40% of all sessions8. For those seeking to find a wellness coach who provides adaptable, concierge support, remote coaching can make high-quality help more accessible. If you need technology tips or want to ensure secure communication, most credentialed coaches will offer guidance to make your experience comfortable and confidential.
What if I've completed treatment and need ongoing support during my transition back to daily life?
If you’ve completed treatment and are transitioning back to your daily life, ongoing support can make a real difference in maintaining your progress. Many individuals find that working with a qualified wellness coach helps them set new routines, develop coping strategies, and stay accountable in a way that’s adaptable to their unique lifestyle. Studies reveal that ongoing coaching is especially valuable for those seeking to maintain behavioral health improvements or sobriety once treatment ends3. When you’re ready to find a wellness coach, look for professionals with credentials from organizations like NBHWC or CCAR, as they are trained to provide tailored, confidential support. If you need additional help, organizations such as CCAR or NEDA can connect you to resources and referrals35.
How do I maintain confidentiality when working with a wellness coach as a professional?
Confidentiality is a top priority for many professionals who seek wellness coaching, especially when balancing public roles or sensitive careers. When looking to find a wellness coach, choose someone credentialed by organizations like the National Board for Health & Wellness Coaching (NBHWC) or the International Coaching Federation (ICF), as both require adherence to strict ethical codes that include privacy protection12. You have the right to request a written confidentiality agreement outlining how your information will be handled, stored, and discussed. Industry leaders find that secure communication methods—such as encrypted video sessions and private client portals—are now commonly offered for added peace of mind. If you’re ever uncertain, ask your coach to explain their privacy practices in detail. For additional support, you can also contact NBHWC or ICF directly for guidance or to report concerns.
What's the difference between a wellness coach and a therapist or counselor?
A wellness coach and a therapist or counselor have different roles and training. Wellness coaches focus on helping clients reach specific goals related to lifestyle, well-being, or ongoing recovery. They use encouragement, accountability, and positive behavior change techniques, but do not diagnose or treat mental health conditions. Therapists and counselors, on the other hand, are licensed to address mental health diagnoses and use evidence-based treatments for issues like anxiety, depression, or trauma. When someone sets out to find a wellness coach, it’s helpful to know that both types of professionals can support your journey, but their expertise and approach are distinct12. If you need mental health treatment, consider starting with a licensed counselor or therapist.
References
- National Board for Health & Wellness Coaching (NBHWC). https://nbhwc.org/
- International Coach Federation (ICF). https://coachingfederation.org/
- Connecticut Community for Addiction Recovery (CCAR). https://ccar.us/
- The Carolyn Costin Institute. https://www.carolyncostininstitute.com/
- National Eating Disorders Association (NEDA). https://www.nationaleatingdisorders.org/
- Noomii - The Professional Coach Directory. https://www.noomii.com/
- Psychology Today. https://www.psychologytoday.com/us
- Centers for Medicare & Medicaid Services (CMS). https://www.cms.gov
- NAADAC, the Association for Addiction Professionals. https://www.naadac.org/
- CoachMeFree. https://coachmefree.com/
- International Association of Professional Recovery Coaches (IAPRC). https://iaprc.net/
- Motivational Interviewing Network of Trainers (MINT). https://motivationalinterviewing.org/
- Psychology Today - Find a Therapist, Psychologist, Counselor. https://www.psychologytoday.com/us/therapists
A Voice Shaping the Conversation
The topics explored here—change, self-awareness, recovery, and growth—are the same themes Amanda Marino brings to audiences nationwide through speaking engagements and live events.
Known for her appearances on A&E’s Intervention and Digital Addiction, Amanda speaks to organizations, communities, and leadership teams about navigating adversity, embracing vulnerability, and building lives rooted in purpose. Her message resonates far beyond treatment, offering insight that applies to families, professionals, and anyone standing at a crossroads.
Heal on your terms—any time, anywhere.